Ballard Media group

When you need to move public opinion. Fast.

Ballard Media Group works closely with clients to navigate the rapidly evolving media industry, using customized communication strategies that are timely, authentic and compelling.

CONTACT US
Ballard Media Group studio production and digital analytics setup

Seminole Tribe/Hard Rock

Diabetic Wound Awareness PAC

Mosaic

OUR PRACTICE AREAS

Proudly Offering Strategic Services for Our World-Class Clients

Ballard Media Group digital communications icon

Media and Press Relations

Ballard Media Group social media engagement icon

Digital and Social Media Campaigns

Ballard Media Group brand reputation and messaging icon

Reputation Management

Ballard Media Group public affairs and government relations icon

Coalition Building and Grassroots

Ballard Media Group crisis communications and rapid response icon

Issue
Management

Ballard Media Group brand protection and risk management icon

Media and Press Relations

Ballard Media Group strategic messaging and media analysis icon

Strategic Corporate Communications

Ballard Media Group paid media and campaign strategy icon

Paid Media

13th and Park podcast by Ballard Partners

D.C.’s Premier Digital Channel

“13th & Park” hosts insightful conversations with special guests covering a broad range of topics from politics and government, to sports, entertainment, and the media.

WATCH NOW
LISTEN NOW
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LmhxcVBHMXBfeFRF A Senator argues Washington does not need a complicated new plan. It needs to get back to the fundamentals, and he uses a Little League coaching analogy to make the case. Watch the full conversation on 13th and Park. #shorts #13thandPark #Politics #Leadership
13th & Park 3.7M
What Washington could learn from Kansas, in under a minute. #shorts #13thandPark #Senate #Leadership
13th & Park 22 hours ago
A Senator argues Washington does not need a complicated new plan. It needs to get back to the fundamentals, and he uses a Little League coaching analogy to make the case. Watch the full conversation on 13th and Park. #shorts #13thandPark #Politics #Leadership
What Washington could learn from Kansas, in under a minute. #shorts #13thandPark #Senate #Leadership
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LmhxcVBHMXBfeFRF
Senator Roger Marshall of Kansas joins 13th and Park for a wide-ranging conversation rooted in service, values, and the practical demands of governing. A fifth-generation farm kid and first-generation college student, Marshall spent 25 years as the only OB-GYN serving roughly 60,000 people in Great Bend, Kansas, delivering more than 5,000 babies before bringing that same instinct for listening and diagnosing to the United States Senate. He draws a direct line between what made him a good doctor and what he believes makes a good senator: the willingness to stop talking and actually hear what people are telling you. Marshall breaks down what Kansans are really worried about right now, from the lingering cost-of-living squeeze left by four years of cumulative inflation, to a housing market that has effectively locked out anyone under 40, to a deep and surprising anger he says is being actively stoked by both cable news and social media. He describes his practice of touring all 105 Kansas counties every year as a kind of ongoing focus group, one that has surfaced everything from childcare and fentanyl to farmer mental health and the heated debate over data centers and water resources. On policy, Marshall details two bills he helped push into law: the return of whole milk to school cafeterias and a new housing measure. He explains the Rural Health Transformation Fund and the Rural Emergency Hospital model he developed alongside Dr. Oz, a concept designed to stop the financial bleeding at critical access hospitals while keeping emergency services close to home. He also walks through the 45Z tax credit for ethanol and sustainable aviation fuel, which he personally pitched to President Trump at Mar-a-Lago and which he believes could multiply American agricultural exports by tenfold. The conversation closes on the state of the Senate itself. Marshall reflects on the loss of Senator Lindsey Graham, leads a bipartisan prayer breakfast every Wednesday, and pushes back hard on the purity tests he says are fracturing both parties. His closing message is characteristically Kansan: get back to fundamentals, protect the American dream, and remember where you came from. Chapters 0:00 Intro 1:27 Bob Dole and Kansas Legacy 2:14 25 Years as Doc Marshall 3:36 What Patients Taught Him About Leadership 4:29 What Kansans Are Saying Right Now 6:54 Touring All 105 Kansas Counties 9:30 Kansas Values and Getting Back to Fundamentals 11:00 Whole Milk and Housing Bills 13:06 Rural Healthcare and the $50 Billion Fund 16:09 The Rural Emergency Hospital Model 16:44 Agriculture, Cattle, and the 45Z Tax Credit 19:20 Quick Take on Iran 20:08 Bipartisanship and Senator Graham's Legacy 22:54 The American Dream He Wants to Protect Follow Us! X: https://x.com/13thandPark IG: https://www.instagram.com/13th_and_park/ LinkedIn: https://www.linkedin.com/company/13thandpark TikTok: https://www.tiktok.com/@13th_and_park Follow Roger Marshall X: https://x.com/RogerMarshallMD IG: https://instagram.com/senrogermarshall Facebook: https://facebook.com/RogerMarshallMD Website: https://www.marshall.senate.gov #rogermarshall #kansaspolitics #ruralhealthcare #americanagriculture #ussenate #ruralkansas #farmersofamerica #healthcarereform #americandream #politicalpodcast #bipartisanship #fentanylcrisis #ruralhospitals #ethanolfuel #13thandpark #washingtondc #senatormarshall #costoflivingcrisis
U.S. Senator Roger Marshall: From Delivering Babies to Diagnosing What's Broken in DC | 13th & Park
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LnhKajBzTXQ5OXpJ
After 25 years in medicine, one thing stuck: the best doctors are great listeners, and so are the best senators. Our guest on 13th and Park draws a powerful line between the exam room and public service. #Shorts #13thandPark #Leadership #Politics
The best doctors are great listeners. So are the best senators. Roger Marshall on 13th and Park
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LlpBdjhLd24zY3dV
Jim Allen, CEO of Seminole Gaming and Hard Rock International Chairman, joins Adam Goodman on 13th and Park for a wide-ranging conversation on the global expansion of Hard Rock, the rapidly shifting gaming landscape, and a life journey that began in the kitchens of Atlantic City and led to one of the most consequential careers in the history of the industry. Allen walks through the construction of Hard Rock's second Guitar Hotel on the iconic Mirage property in Las Vegas, a site he calls the true 50-yard line of the Strip, and reflects on how the Seminole Tribe of Florida's sovereignty and long-term vision gave Hard Rock the structural freedom to take bold swings that publicly traded competitors simply cannot. He breaks down the future of sports betting and iGaming, the threat of offshore illegal gaming, and why he believes the Supreme Court will ultimately need to give the industry the regulatory clarity it needs to move forward responsibly. The conversation turns personal as Allen shares the story behind his decision to raise wages for line employees to a minimum of $18, pushing toward $20, at a time when the political debate was stuck at $13 or $14. He describes offering to fund the initiative personally if the board pushed back, and connects that decision directly to his own upbringing, losing his father at 48 with a stack of bills and no insurance, and to the experience of doing every job in the industry himself before leading it. Allen also reflects on his close friendship with Lionel Messi, crediting a senior marketing executive named Elena for building that relationship, and shares a story about Messi staying until 11 at night to play with every group of underprivileged children at a South Florida event. Throughout, Allen makes the case that integrity, a strong balance sheet, and genuine investment in people are not just the right values but the right strategy for any enterprise built to last. Chapters 0:00 Intro 1:34 17 Years with Adam Goodman 2:12 Hard Rock's Memorabilia Collection 3:18 Guitar Hotel at the Mirage 6:59 The Future of Gaming 10:50 Balancing Casinos and Sports Betting 11:59 Hard Rock Bet and Sports Betting Growth 14:40 Regulation and Offshore Gaming 15:59 From Atlantic City to CEO 19:12 Buying the Hard Rock Brand 21:00 Lionel Messi and Celebrity Partnerships 23:40 Giving Back and Community Values 24:57 Raising Wages to $20 an Hour 30:12 Advice, Legacy, and Life Lessons 31:32 Closing Remarks Follow Us! X: https://x.com/13thandPark IG: https://www.instagram.com/13th_and_park/ LinkedIn: https://www.linkedin.com/company/13thandpark TikTok: https://www.tiktok.com/@13th_and_park #jimallen #hardrock #seminolegaming #sportsbetting #casinoindustry #igaming #lionelmessi #hardrocklasvegas #gamingleadership #minimumwage #13thandpark #politicalpodcast #hospitalityindustry #floridagaming #americandream #businessleadership #onlinegambling #hardrockcafe
Jim Allen on Hard Rock, Sports Betting, and the Future of Gaming | 13th and Park
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LllxX3FwOGRqb1JJ
When the political debate was stuck at $13 or $14 an hour, the Chairman of Hard Rock International walked into his boardroom and pushed for $18, minimum, with a path to $20, and offered to personally absorb the cost. Over $150 million went back to frontline employees. Catch the full conversation on 13th and Park. #HardRock #Leadership #shorts Listen to us on Spotify: https://open.spotify.com/show/2yqqjgPtA7NR2cJewPqbNQ?si=e9df5028fc0e4dd9 Listen to us on Apple Podcasts: https://podcasts.apple.com/us/podcast/13th-park/id1645880081 Follow Us! X: https://x.com/13thandPark IG: https://www.instagram.com/13th_and_park www.ballardpartners.com About 13th and Park: 13th and Park is a dynamic media platform produced by Ballard Partners. We bring you insightful discussions, expert interviews, and in-depth analysis on key issues shaping industries, policy, and business trends. Our content features thought leaders, industry experts, and policymakers exploring topics ranging from policy influence, business innovation, trade regulations, and more. Subscribe to stay updated on the latest videos, exclusive interviews, and expert insights shaping the future of business, policy, and public affairs.
Hard Rock International Chairman on giving over $100 million back to those on the front line #shorts
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LmdLTlhuUnU1WklV
Hard Rock owns the original handwritten lyrics to John Lennon's Imagine, and that is just the beginning. In this clip from 13th and Park, we get a rare look inside the world's largest music memorabilia collection. #HardRock #JohnLennon #13thandPark #shorts Listen to us on Spotify: https://open.spotify.com/show/2yqqjgPtA7NR2cJewPqbNQ?si=e9df5028fc0e4dd9 Listen to us on Apple Podcasts: https://podcasts.apple.com/us/podcast/13th-park/id1645880081 Follow Us! X: https://x.com/13thandPark IG: https://www.instagram.com/13th_and_park www.ballardpartners.com About 13th and Park: 13th and Park is a dynamic media platform produced by Ballard Partners. We bring you insightful discussions, expert interviews, and in-depth analysis on key issues shaping industries, policy, and business trends. Our content features thought leaders, industry experts, and policymakers exploring topics ranging from policy influence, business innovation, trade regulations, and more. Subscribe to stay updated on the latest videos, exclusive interviews, and expert insights shaping the future of business, policy, and public affairs.
Handwritten lyrics. Iconic artifacts. Hard Rock's collection is unlike anything else in the world.
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LmRPYTR1TG1LVERF
Hard Rock International Chairman Jim Allen tells Adam Goodman about a late night on the field with Lionel Messi and a group of underprivileged children that still brings out the emotion. It is the kind of story that shows what real greatness looks like. #shorts #LionelMessi #13thandPark #HardRock Listen to us on Spotify: https://open.spotify.com/show/2yqqjgPtA7NR2cJewPqbNQ?si=e9df5028fc0e4dd9 Listen to us on Apple Podcasts: https://podcasts.apple.com/us/podcast/13th-park/id1645880081 Follow Us! X: https://x.com/13thandPark IG: https://www.instagram.com/13th_and_park www.ballardpartners.com About 13th and Park: 13th and Park is a dynamic media platform produced by Ballard Partners. We bring you insightful discussions, expert interviews, and in-depth analysis on key issues shaping industries, policy, and business trends. Our content features thought leaders, industry experts, and policymakers exploring topics ranging from policy influence, business innovation, trade regulations, and more. Subscribe to stay updated on the latest videos, exclusive interviews, and expert insights shaping the future of business, policy, and public affairs.
Hard Rock Chairman Jim Allen on what makes Lionel Messi truly different #messi #lionelmessi #shorts
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LmF1LXB0VDltZF9V
After billions in tax cuts, Mississippi is actually collecting more income tax revenue than it did 12 years ago. Governor Tate Reeves joins 13th and Park to explain why growing the economy changes the math. #Shorts #13thandPark #TateReeves Listen to us on Spotify: https://open.spotify.com/show/2yqqjgPtA7NR2cJewPqbNQ?si=e9df5028fc0e4dd9 Listen to us on Apple Podcasts: https://podcasts.apple.com/us/podcast/13th-park/id1645880081 Follow Us! X: https://x.com/13thandPark IG: https://www.instagram.com/13th_and_park www.ballardpartners.com About 13th and Park: 13th and Park is a dynamic media platform produced by Ballard Partners. We bring you insightful discussions, expert interviews, and in-depth analysis on key issues shaping industries, policy, and business trends. Our content features thought leaders, industry experts, and policymakers exploring topics ranging from policy influence, business innovation, trade regulations, and more. Subscribe to stay updated on the latest videos, exclusive interviews, and expert insights shaping the future of business, policy, and public affairs.
Mississippi cut taxes by billions and collected MORE revenue. Governor Reeves explains how #shorts
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LnQzZUtRX29IWWRJ
John McLaughlin, one of America's most prominent political pollsters and a longtime advisor to Donald Trump, joins Adam Goodman on 13th and Park for a wide-ranging conversation on the state of American politics heading into the 2026 midterms. McLaughlin, who has also advised Israeli Prime Minister Netanyahu since 2003, opens with a look at the Israeli election and what his polling reveals about American attitudes toward Iran, including the finding that 61% of Americans believe Iran would use a nuclear weapon against the United States and its allies if it obtained one. On the domestic front, McLaughlin zeroes in on what he sees as the defining fault lines of the midterms: economic issues including taxes, healthcare affordability, and housing costs, and the growing influence of progressive candidates reshaping the Democratic Party from within. He argues that the biggest sleeper issue for Republicans is the Democrats themselves, pointing to the rise of figures like New York City Mayor Mondame as evidence that the far left is now driving the party's direction in ways that could alienate mainstream voters. McLaughlin also raises pointed concerns about polling methodology, arguing that several major outlets systematically undersample Trump voters and skew results toward adults who do not vote. He contrasts that with his own likely voter model and explains why the generic congressional ballot still shows a gap that Republicans need to close. The conversation covers the 2028 Democratic presidential field, the role of legacy media versus new media in shaping voter perception, and why the Republican midterm convention in Dallas could be a critical moment for framing the fall campaign. Adam Goodman closes with a tribute to McLaughlin's career, tracing his roots in the Arthur Finkelstein school of campaign strategy and his decades of work translating hard polling data into message that moves voters. The two reflect on past races they worked together, including a come-from-behind win for Frank Rizzo, and what it takes to deliver honest numbers to candidates who do not always want to hear them. Chapters 0:00 Intro 1:23 Israel Election and Netanyahu 3:06 Trump's Historic Poll Numbers 4:48 American Patience and the Strait of Hormuz 5:20 Economy, Oil, and Midterm Turnout 7:56 Sleeper Issues in the 2026 Midterms 9:27 Polling Methodology and Media Bias 10:45 Democrats, Progressives, and 2028 14:16 Comparative Messaging and Media Fragmentation 15:34 American Values and National Pride 16:46 Republicans as the Change Party 18:53 McLaughlin's Career and Closing Thoughts Follow Us! X: https://x.com/13thandPark IG: https://www.instagram.com/13th_and_park/ LinkedIn: https://www.linkedin.com/company/13thandpark TikTok: https://www.tiktok.com/@13th_and_park Follow John McLaughlin X: https://x.com/jmclghln Website: https://mclaughlinonline.com #johnmclaughlin #politicalpollster #2026midterms #republicanstrategy #trumppolling #democraticparty #progressivepolitics #americanelections #electoralpolitics #votersentiment #midtermelections #israelielection #politicalpodcast #13thandpark #campaignstrategy #washingtondc
Pollster John McLaughlin on the Midterms, Democrats, and What Voters Really Want | 13th & Park
YouTube Video VVVQSU1tRS1rVl9WZGUtQWJJcVBfeTF3LnJlOWNlWkFNUG1F
SUBSCRIBE

MEET THE TEAM

Experienced, Focused, and Results-Driven Professionals

Adam Goodman

Chair
Ballard Media Group
Partner
DC
Host
13th & Park

VIEW PROFILE ›

Justin Sayfie

Partner, DC
Co-Chair, Ballard Global Alliance
Co-Chair, Ballard Media Group
Co-Host, 13th & Park

VIEW PROFILE ›

Ana Cruz

Managing Partner
Tampa Bay
Partner
Tallahassee, DC

VIEW PROFILE ›

Todd Josko

Managing Partner
Sarasota
Partner
Tampa Bay, Tallahassee

VIEW PROFILE ›

Michael Larosa

Partner
DC

VIEW PROFILE ›

William Russell

Partner
DC

VIEW PROFILE ›

Katie B. Kardell

Director Of Media
Tallahassee

VIEW PROFILE ›

Fabian Pacheco

Producer
Ballard Media Group
Media Specialist
DC

VIEW PROFILE ›

Let’s Work Together

Whether you’re looking for a lobbying firm in Washington D.C., Florida, or another location, our experienced team is committed to developing a winning strategy that caters to your unique needs. Connect with us and learn how we can best serve you in the political arena.

CONTACT US