The dream team

adam goodman



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Adam Goodman, one of the nation’s best-known media consultants, has been producing award-winning television, radio and strategic messaging for corporate, advocacy and candidate campaigns for four decades. Adam serves as a strategic communications consultant for Ballard Media Group’s clients domestically and abroad.

Adam, a frequent national TV commentator and widely-published columnist, was honored by being selected as the first Edward R. Murrow Fellow at Tufts University’s prestigious Fletcher School. He was also recently named, for the second time, as one of Florida’s “500 Most Influential Business Leaders” by Florida Trend. Dubbed a “media icon” by the Tampa Bay Times, Goodman has also worked with screen and television celebrities on behalf of issues and causes, from Robert De Niro and James Earl Jones to Katie Couric and Bob Barker.

Prior to joining the Ballard Media Group, Adam was President of The Victory Group, Inc. In that role, he created and produced media for corporate, institutional and academic clients including Hard Rock, The Walton Family Foundation, the National Football League, Mazda’s Road to Indy, Bacardi, PhRMA, the United States Chamber of Commerce, the University of South Florida, and the Florida Coalition Against Domestic Violence. In addition to his corporate media work, Adam worked on more than 200 winning federal, state and local races in 46 states. In Florida, his winning clients included five Senate Presidents, three House Speakers, eight Members of Congress, dozens of legislators, and several Florida Cabinet officials including former Florida Attorney General (and Ballard Partner) Pam Bondi.