The dream team

adam goodman



Adam Goodman, one of the nation’s best-known media consultants for political, corporate and advocacy campaigns, has been producing award-winning work for candidate, corporate and advocacy campaigns across America and Latin America for nearly four decades. Adam has spent four decades crafting media and messaging across America and will serve as a strategic communications consultant for Ballard Media Group’s clients domestically and abroad.

For the past 28 years, Adam has served as President of The Victory Group, Inc. In that role, he has created and produced media for corporate, institutional and academic clients including The Walton Family Foundation, Hard Rock/The Seminole Tribe of Florida, Mazda’s Road to Indy, Bacardi, the National Football League, the University of South Florida, and the Florida Coalition Against Domestic Violence. In addition to his corporate media work, Adam has worked on more than 200 winning federal, state and local races in 46 states. In Florida, his winning clients include five Senate Presidents, three House Speakers and former Florida Attorney General Pam Bondi.

Adam is a national TV commentator and columnist and the first Edward R. Murrow Fellow at Tufts University’s prestigious Fletcher School. He was recently named for the second time as one of Florida’s “500 Most Influential Business Leaders” by Florida Trend. Dubbed a “media icon” by the Tampa Bay Times, Goodman has also worked with screen and television celebrities on behalf of issues and causes, from Robert De Niro and James Earl Jones to Katie Couric and Bob Barker.